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Pricing in marketing channels “price” and “channel” are two of the four elements of the marketing mix that managers control, yet they differ fundamentally in how managers can use them to impact market demand. Distribution channels at clothing retailer h&m has developed a unique distribution channel strategy to distribution channels at clothing retailer hennes. Video created by university of virginia, bcg for the course cost and economics in pricing strategy welcome to our final week together in this course we'll finish by discussing key concepts related to channel pricing--or pricing through the.
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